In regards

Words about the Savvvy Ersatz t-shirt empire.

J Brian Crain

Over the years, I have fallen in love with the world of design over and over again. There are so many ways to create and bring ideas to life when we realize we are all designers, and that is what makes us uniquely human.

Graphic design has always been extremely important to me. The word "graphic," although not a fashionable descriptor anymore, holds a lot of meaning for me. Graphic: depicted in a vivid manner (among other definitions and usages). The power that a simple, compelling image can have to communicate a message, an emotion, an idea is truly wonderful.

Speaking of emotions, laughter is my favorite. I hope many of my designs evoke laughter, a small smile, or even, "That is strange, what the hell is it?" Because the unexpected and subverting expectations is the root of all humor.

Lastly, I love t-shirts. They are my daily uniform. A t-shirt with the right fit and feel brings me a ton of joy. Add a simple, humorous graphic to it and I couldn't be happier.

Add all these things up, and that is the essence of Savvvy Ersatz. I want to design t-shirts that people love to wear, bring a smile to their face, and hopefully sprinkle a little happiness into the world.

"My dream is to clothe the tired, the poor, the huddled masses yearning to wear t-shirts."

-Brian